About

Born from research.
Built in Milan.

We asked ourselves what AI really says about a company, and why. To answer, we had to build CitationRate.

Our story

AI does not list links.
It cites names.

CitationRate started in an academic setting devoted to AI, where Andrea Testa leads the development of systems connected to search engines.

The starting idea is simple: a ChatGPT answer is not a search result but a citation, with rules of its own. After months of research and fieldwork, we put it all into a chat so anyone can use it.

We did not stop at software. We trained our own AI model, which understands what you ask and picks the right measurement to answer you.

The founders

The people behind
CitationRate.

Serena Dal Bosco

Serena Dal Bosco

Founder, AI Content Strategist

Researcher in prompt engineering and in how people and machines interact. She studies how to write content that people enjoy reading and AI understands. Coauthor of the book AI Marketing & How to Get Cited by AI.

Andrea Testa

Andrea Testa

Chief Strategy Officer

Digital marketing consultant since 1993 and Google Ads Diamond Product Expert, one of about 20 in the world. He teaches Digital Marketing at IULM University in Milan and at CIELS. He leads the development of AI search systems at the IULM AI Lab.

The team

Researchers, developers
and specialists.

Gianmaria Cipriano
Gianmaria Cipriano
Backend Developer
Samuele Barchet
Samuele Barchet
Backend Developer
Rebecca Battistini
Rebecca Battistini
Research & Development
Tecla Casalone
Tecla Casalone
Research & Development
Andrea Cristan
Andrea Cristan
Marketing & PR
The book

The theory
behind the chat.

AI Marketing & How to Get Cited by AI

The role of artificial intelligence in marketing today and how to improve the dialogue with this new channel. Written by Andrea Testa and Serena Dal Bosco, on Amazon since March 2026.

Read on Amazon →
Reviews

What people say.

★★★★★
“From the start we valued their strategic clarity, their openness to discussion and their ability to shape the work around the real needs of our business.”
Edoardo Sanson
Edoardo Sanson
Head of Marketing, Pitagora
★★★★★
“We especially value how they guide us through the changes artificial intelligence is bringing to digital marketing.”
Luca Bertolini
Luca Bertolini
Marketing & Communication Area Manager, Emma Villas
★★★★★
“The real leap forward came in managing the AI side of our marketing. They are true pioneers here, always bringing something new, with frankly remarkable results.”
Roberto Minasi
Roberto Minasi
CEO & Founder, RM Medical
★★★★★
“Andrea is a serious and empathetic professional, with a deep understanding of online marketing and of the AI landscape.”
Andrea Mastrocicco
Andrea Mastrocicco
CEO & Founder, Liveinup.it
★★★★★
“We found real expertise, availability and a very professional approach. Highly recommended for anyone looking for serious support in digital marketing.”
Matteo Calamai
Matteo Calamai
CEO & Founder, Maison Florence
Contact

Prefer to talk
to a person?

For agencies, companies with many domains or any question. We reply within one business day.

Emailinfo@citationrate.com
Registered officeSDB srl, Via Papini 5, Leggiuno (VA), Italy
OfficeMilan

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