Semrush study

ChatGPT Referral Traffic Grew 206%. Most Brands Got None of It.

Semrush analyzed over 1 billion lines of clickstream data. ChatGPT referral traffic grew 206% in a year — but 21.6% of it went to Google alone, and the top 10 domains captured nearly a third of everything. The pattern is clear: citation compounds, and absence is permanent.

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