Ai shortlist

80% of Shoppers Still Trust Brand Websites Most. But AI Is Where the Decision Starts.

Crazy Egg surveyed 49 shoppers on in-platform purchasing. 81% knew it existed. Only 27% had ever done it. 80% still prefer brand websites. The brand website is not dying — but it is being reached later, by fewer people, after AI has already made the shortlist.

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The AI Shortlist Is the New Conversion Funnel. Most Brands Are Not In It.

New research shows that 64% of users in AI Mode never click anything — they read the AI's answer and declare their finalists. The funnel is not broken. It has been replaced. The real competition now happens in a single bottleneck: the AI shortlist.

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