AI Visibility Intelligence

AI is talking
about your brand.
But what does it say?

The first suite of services to measure, optimize and increase your brand presence in AI-generated responses. From the Citability ScoreA proprietary 0–100 metric that measures how likely AI models are to cite your brand in relevant responses. Most brands score between 30 and 45 before optimization. to the AI Control Console.

AI Visibility Index, AVIThe percentage of AI-generated responses — on ChatGPT, Gemini, Perplexity, Claude and so on —, that mention your brand when users ask questions relevant to your industry.: it's the proprietary metric that determines whether your brand exists in the AI era.

74 Citability Score
+38%AVI
ChatGPTcites you 3x
Claude60
Geminiabsent
Citability Score Mismatch Index AI Control Console Citation Rate Audit Conversation Review A/B Conversational Test Sponsored Visibility Recommendation Intelligence Citability Score Mismatch Index AI Control Console Citation Rate Audit Conversation Review A/B Conversational Test Sponsored Visibility Recommendation Intelligence
01 — The Problem

SEO alone
is not enough.
AI changed the rules.

When a user asks ChatGPT, Gemini or Perplexity for advice in your industry – what does it say? Does it mention your brand? With what tone? How often?

Most companies don't know. That's exactly the problem we solve.

Sentiment

"Does AI mention you? Positively? How often—and in what position?"

AI Overview citations in top SERP results
25%
overlap between AI Overview and AI Mode results
3%
improvement in Citability Score after initial optimizations
+5%
time required for AI systems to reflect the changes
4/40days
Citation Rate — AI Visibility Intelligence
Citation Growth
+38%
AI Citations
ChatGPT
1
Gemini
2
Claude
3
Why Citation Rate

We built the tools
we wished existed.
Before anyone else.

AI-generated responses are the new first page of search. We measure exactly what AI says about your brand, why it says it, and how to make it say the right things.

Proprietary methodology
Citability Score and AVI are our original frameworks — no other agency measures what we measure.
Sector-agnostic, never generic
We work across all industries without losing precision. Citation patterns vary by sector — our framework is built to follow them.
Self-serve first
Start with a free simplified test, no onboarding required. Enterprise clients get full setup support — everyone else gets data first.
02 — The Suite

56 parameters.
One goal:
get cited.

Every service is modular and vertical on your industry. Start with the Audit to measure your current position, then scale up to continuous monitoring with the AI Control Console.

01

Citability Score

Our proprietary index measuring how well your content is structured to be selected and cited by AI. Clear, replicable, trackable over time.

Proprietary KPI
02

AI Visibility Index

A complete snapshot of your current presence across GPT, Gemini, Claude, Grok, Perplexity. What they say about you, what they say about competitors, where you are absent.

Initial analysis
03

Citation Source Map

Track where your brand gets cited and which sources AI models consider authoritative in your sector. Full visibility on the citation ecosystem — so you can invest in the right content, in the right places.

Monitoring
04

Competitor Mirror

Discover who your real competitors are — according to AI. The brands AI models place next to yours may surprise you. Your historical competitors and the ones AI associates with your category are often very different things.

Qualitative analysis
05

Citability Gap Analysis

Understand where you stand against the competitors that matter — the ones AI actually compares you to. Identify the gaps in your citability and get a clear picture of what to improve and where to focus.

Optimization
06

Reputation Audit

The emerging channel of visibility in AI. We secure your brand position in new AI response spaces, with vertical strategies for your industry.

Forward-looking
03 — Case Studies

Real results.
Real industries.

Clients are anonymized by confidentiality agreement. The numbers are not.

Luxury Hospitality

High-end apartments brand, international market

The brand was almost entirely absent from AI responses for luxury location search queries in Tuscany. Low Sentiment vs. direct competitors.

+70%
AI citation rate
35d
Time to result
4 AI
Platforms covered
-65%
gap
Consumer Finance

Consumer finance institution, Italian market

Highly regulated sector, near-zero AI communication. Massive first-mover opportunity in a market where competitors had not yet invested in AI visibility.

First
Mover in sector
+310%
AI citation rate
+10
Key queries covered
+18%
AI Visibility Index
Medical Services

Leading dental clinic, local market

Strong local presence, fragmented digital communication built around the human patient. A full paradigm shift — restructuring the brand narrative to speak to AI systems, not just people.

+180%
AI citation rate
3x
Cross-AI consistency
12
Strategic queries covered
+44%
Positive sentiment
05 — What they say

Clients who
got cited.

04 — Pricing

Simple plans.
Serious results.

No lock-in – cancel anytime.

Monthly Annually Save up to 10%
Base
Entry point. Know where you stand.
€59 / month billed annually
Citability Score
  • Up to 10 audits
  • Max 3 URLs per audit
  • Limited parameters
AI Visibility Index
  • 3 AI platforms
  • 100 queries included
Included
  • Up to 3 users
  • AI Assistant – limited
Get started →
Flagship
Enterprise
Full suite. Maximum AI presence.
Citability Score
  • Unlimited audits
  • Unlimited URLs
  • Full parameters
AI Visibility Index
  • All AI platforms
  • Unlimited queries
Included
  • Everything in Pro
  • Unlimited users
  • Dedicated Senior Strategist
  • Priority support
  • Custom reporting dashboard
Book a call

All prices exclude VAT. Custom enterprise plans available on request. Talk to us →

Questions

Everything you need to know
before you start.

What is citation rateThe % of AI responses that mention your brand for queries relevant to your industry.?

+

Citation rate is the percentage of AI-generated responses – from platforms like ChatGPT, Gemini, Perplexity, Claude and so on – that mention or recommend your brand when users ask questions relevant to your industry.

A low citation rate means your brand is invisible to a growing share of potential customers who use AI as their first source of information.

Why doesn't my brand appear in AI responses?

+

AI models cite brands that are consistently described across authoritative sources, structured in a machine-readable way, and clearly associated with specific topics or needs.

If your brand has a low Sentiment – meaning the way AI describes you differs from how you actually position yourself – you will rarely be cited, even if you rank well in traditional search.

What is a Citability Score?

+

The Citability Score is a proprietary metric (0–100) that measures how likely AI models are to cite your brand in relevant responses. It evaluates content clarity, structural coherence, cross-platform consistency, and topic authority.

Most brands score between 30 and 45 before optimization. After a full Citation Rate intervention, scores typically reach 65–85.

How long does it take to improve AI visibility?

+

Most clients see measurable improvements in citation rate within 4 to 40 days of implementing Citation Rate recommendations. AI models update their knowledge bases regularly, and structured content changes propagate faster than traditional SEO.

The Citation Rate Audit provides a baseline and a prioritized roadmap from day one.

Is AI visibility different from SEO?

+

Yes, significantly. Traditional SEO optimizes for ranking in a list of links. AI visibility is about whether an AI model names, describes, and recommends your brand in a direct conversational response.

The signals are different: AI favors structured, consistent, contextually rich content over keyword density and backlink volume. A brand can rank #1 on Google and still have a citation rate near zero.

Which AI platforms does Citation Rate cover?

+

The suite covers all major AI platforms currently used by consumers and business users: ChatGPT (OpenAI), Gemini (Google), Perplexity AI, Claude (Anthropic), Copilot (Microsoft), and emerging vertical AI assistants.

Coverage is continuously updated as the AI landscape evolves.

Start here

Find out what AI
is saying about
your brand today.

Book a free 30-minute discovery call. We'll show you a preview of your Citation Rate Audit before you sign anything.

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